University of Miami

Student Life, Exhibits & Films

Directed by Doug Pray USA, 2009, 35mm Film, 89 minutes, Color, English ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry's golden age by creating slogans to live by and ads we all remember. You may have never heard of them, but these pop pioneers have changed the way we eat, work, shop, and communicate-often in ways we don't even realize. From the introduction of Volkswagen in America to the triumph of Apple Computers. ART & COPY explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them. Featuring rare interviews with industry legends, the film reveals the stories and personal odysseys that have shaped some of the most profound and influential advertising messages of our time. ART & COPY opens a window to the creative process, and identifies the critical elements that can transform a singular idea into a global phenomenon.