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The Launch Pad Presents- The Marketing Plan
Date and Time
Monday, November 02, 2009, 12:30 PM - 01:15 PM
Location
Toppel Career Center Library
Category
Prospective Student Events, Student Life, Student Academics, Career Development, Speakers and Conferences, Faculty / Staff Training, Faculty / Staff Experience, Community and Civic Events
Web Address
Description
The Launch Pad Presents: The Marketing Plan.
Speakers will discuss:
1. Describe small business marketing.
2. Identify the components of a formal marketing plan.
3. Discuss the nature of the marketing research process.
4. Define market segmentation and its related strategies.
5. Explain the different methods of forecasting sales.
Pizza and drinks will be provided.
This program is sponsored by the University of Miami Citizen's Board.