Web Development

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Policies Related to the UM Web Site

Provost Guidelines for Advertising/Sponsorships

The following types of links to outside sites are approved for UM web pages (conditions: no contract, no revenue or other remuneration to the University, and provides service to users):

  • Links to other universities, other not-for-profits, or government sites
  • Links to sites related to announcements about UM events, grants, etc.
  • Links to sites that provide the ability to download free web software that is needed to access a UM web page (e.g., Acrobat Reader, RealPlayer)
  • Links to hotel registration pages for conferences
  • Links to technical support sites
  • Links from faculty pages (only) to publishers of books or other publications for which they are authors
  • Links to outside sites that provide services to users that are directly relevant to the UM page from which they are linked, if no revenue is involved, even if the outside site contains banner ads (e.g., Toppel links to sites for companies conducting job interviews, Miami Chamber of Commerce links, http://www.dictionary.com/ and other references on Richter site)

The following types of links to outside sites are approved for UM web pages but require prior approval for contract language from Business Services (Associate Vice President for Business Services) (conditions: contract is involved but there is no revenue or other remuneration to the University, purpose is to provides service to users):

Acknowledgements and accompanying links to the following types of sites are approved for UM web pages but require 1) prior approval for contract language from Business Services (Alan Fish), 2) transmittal of checks and accompanying forms to appropriate development office for gift/sponsorship tracking, 3) notification about revenue to the Controller Office (Ana Paneda) for potential UBIT-related tracking, 4) coordination with IT (Mary Sapp) for consistency of acknowledgements for sponsorships and gifts (conditions: contract, sponsorship or gift revenue or other remuneration to the University, provides service to users):

  • Acknowledgement of sponsorships (donations to the University with expectation of public acknowledgement and/or other "benefit" returned)
  • Acknowledgement of gifts (donations to the University with or without an expectation of public acknowledgement and no substantive "benefit" returned)
  • Acknowledgement of arrangements with companies that have offered services or products free or at a substantial reduction, with understanding that "Powered by . . ." or another form of acknowledgement of such an arrangement is included on the web site

Advertising/underwriting is approved only for the following types of UM web pages but requires 1) prior approval for contract language from Business Services (Alan Fish), 2) notification about revenue to the Controller Office (Debbie Harker) for potential UBIT-related tracking, (conditions: extension of existing advertising/underwriting to the Web, contract, revenue):

  • Advertising/underwriting if the office already obtains advertising/underwriting for a different medium (e.g., Hurricane, WVUM)

Web sites with the following arrangements require 1) prior approval on a case-by-case basis by the Provost or his designee, 2) prior approval for contract language from Business Services (Alan Fish), 3) notification about revenue to the Controller Office (Debbie Harker) for potential UBIT-related tracking (conditions: contract, revenue, and advertising component):

  • Links to publishers (other than those from faculty pages in relation to the faculty member own publications)
  • Arrangements to generate revenue based on number of hits or from transaction fees resulting from a purchase from the outside company
  • Agreement for University to co-host a portal site

Practices currently not allowed:

  • Banner ads on UM site that move and/or generate revenue based on numbers of hits
  • Links from official UM pages (including official faculty pages) or personal pages (including those of faculty) to outside contractors, consulting firms, or other commercial ventures in which UM faculty or employees have a financial interest
  • Revenue-generating links from any personal pages (other than student media)
  • Web-based acquisition of goods or services that have not been coordinated through University Purchasing.
  • Using the University Web site (either official or personal pages) to generate personal income