What's In It For You?

If you are searching for a means to sharpen your professional edge and gain a unique perspective on the field of higher education administration, and you have already received a master's degree in a related area, the University of Miami's Enrollment Management Certificate Program is the perfect next step in your professional development.

In the program, seasoned professionals like yourself gain invaluable insights as well as academic credits and certification in Enrollment Management. The program provides an extensive understanding of all aspects of student enrollment, from first contacts with prospective students through graduation and beyond. Through case study dissection and development of a strategic market plan, you also hone skills that make you more valuable to your institution.

The Certificate in Enrollment Management experience can also ensure that you:

Thoroughly grasp the components and process involved in developing a strategic market plan
Understand the relationship of marketing and market research to the recruitment and retention of students
Understand the role of evaluation and assessment
Can develop enrollment models
Understand the relationship between pricing and enrollment
Understand the role that service plays in determining product value
Have a thorough working knowledge of appropriate research designs
Can ask the right research questions and use the results in decision-making
Are conversant in student development theory
Understand the role that student values, needs, and goals play in retention
Are conversant in leadership and management theories as they relate to enrollment management