Enrollment Management

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Online Resources

Bibliography

Marketing, Recruitment, College Choice

  • Bowen, William G. and Bok, Derek (2000). The Shape of the River: Long-Term Consequences of Considering Race in College and University Admissions. Princeton, NJ: Princeton University Press.
  • Coll, Susan (2007). Acceptance: A Novel. New York: Farrar, Straus and Giroux.
  • Dehne, G. C., Brodigan, D. L., & Topping, P. (1991). Marketing higher education: A handbook for college administrators. Washington, D. C.: Consortium for the Advancement of Private Higher Education.

  • Gaither, G. H. (Ed.). (1999). Promising practices in recruitment, remediation, and retention. San Francisco, CA: Jossey-Bass.

  • Golden, Daniel (2006). The Price of Admission: How America’s Ruling Class Buys Its Way Into Elite Colleges…and Who Gets Left outside the Gates. New York: Crown Publishing Group.
  • Hossler, D. (1999). Going to college: how social, economic, and educational factors influence the decisions students make. Baltimore, MD: Johns Hopkins University Press.

  • Karabel, Jerome (2006). The Chosen: The Hidden History of Admission and Exclusion at Harvard, Yale and Princeton. Boston, MA: Houghton Mifflin Company.
  • Lemann, Nicholas (2000). The Big Test: The Secret History of the American Meritocracy. New York: Farrar, Straus and Giroux.
  • Lincoln, Chris (2004). Playing the Game: Inside Athletic Recruiting in the Ivy League. White River Junction, VT: Nomad Press.
  • Massey, Douglas S.; Charles, Camille Z.; Lundy, Garvey F. and Fischer, Mary J. (2002). The Source of the River: The Social Origins of Freshmen at America’s Selective Colleges and Universities. Princeton, NJ: Princeton University Press.
  • McDonough, P. M. (1997). Choosing colleges : How social class and schools structure opportunity. Albany: State University of New York Press.

  • Quinn, Karen (2005). The Ivy Chronicles. New York: Viking Adult.
  • Robbins, Alexandra (2006). The Overachievers: Secret Lives of Driven Kids. New York: Hyperion.
  • Robbins, Alexandra (2003). Secrets of the Tomb: Skull and Bones, the Ivy League, and the Hidden Paths of Power. Back Bay Books.
  • Robbins, Alexandra (2005). Pledged: The Secret Life of Sororities. New York: Hyperion.
  • Sevier, R. A. (1998). Integrated marketing for colleges, universities, and schools. Washington D.C.: CASE.

  • Sevier, R. A. (1999). Integrated marketing communication: A practical guide to developing comprehensive communication strategies. Washington, D. C.: CASE.

  • Shulman, James L. and Bowen, William G. (2002). The Game of Life: College Sports and Educational Values. Princeton, NJ: Princeton University Press.
  • Steinberg, Jacques (2003). The Gatekeepers: Inside the Admissions Process of a Premier College. New York, Penguin Group (USA).
  • Strauss, William and Howe, Neil (2006). Millenials and the Pop Culture. Great Falls, VA: LifeCourse Associates.
  • Strauss, William and Howe, Neil (2003). Millenials go to College: Strategies for a New Generation on Campus. Washington, DC: American Association of Collegiate Registrars & Admission Officers.
  • Strauss, William and Howe, Neil (1992). Generations: the History of America’s Future, 1584 to 2069. New York: HarperCollins Publishers.
  • Suskind, Ron (1998). A Hope in the Unseen: An American Odyssey from the Inner City to the Ivy League. New York: Broadway Books.
  • Toor, Rachel (2002). Admissions Confidential: An Insiders Account of the Elite College Selection Process. New York: St. Martin’s Press.
  • Trees, Andrew (2007). Academy X: A Novel. London: Bloomsbury USA.
  • Wolfe, Tom (2004). I am Charlotte Simons: A Novel. New York: Farrar, Straus and Giroux.