Core
Values Emphasized in this Learning Module
Responsibility
The obligation of corporations to do what is best for society.
For example, with the prices of fuel skyrocketing, should companies
get fuel any way they can, even if it is bad for the environment?
Integrity
Standing up for your beliefs about what is right and what is wrong
and resisting social pressure to do wrong. For example, Nike spent
millions of dollars to develop a new method to produce the Nike
Air when they found that the gases that they were using were damaging
the Ozone layer. Patagonia makes clothes only using materials
that are recyclable and environmental friendly, even though this
results in a smaller profit.
Pursuit
of Excellence
The attempt to achieve a state of superiority. The company considered
“The Most Admired” are known for their “green”
practices.
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