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The Greening of Corporate America: Is it Profitable or Just the Right Thing to Do?

Anne Fiedler, Ph.D.
Development Team

Introduction
For decades, corporate America has contributed to the pollution of the environment. Often the stakeholders, i.e., the community, the stockholders, the employees, the suppliers, and the customers, either were unaware of the practices which damaged the environment, or they just did not care so long as their stocks earned dividends or the company provided jobs for the community.
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Key Concepts and Vocabulary
• profitability
• social responsibility
• green
• stakeholderism
• normative approach
• instrumental approach
• sustainable growth
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Background for for Teachers
In the “green” world of corporate America there are three types of companies. The first is comprised of those companies that have always been green because that is who they are and have always been. It is part of their mission; it is what they stand for. The second is made up of those companies that at one time followed environmentally unfriendly practices, either through ignorance or intentionally flaunting of eco-friendly practices for their own gain, but are now following practices that are environmentally sound. The third group of companies is those that continually follow practices that are detrimental to the environment.
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Core Subject Areas and Grade Level Description of Classroom Activities 
Objectives from Competency-Based Curriculum Case Studies for Further Discussion and Exploration  
Correlations to Language Art Benchmarks (Sunshine State Standards) Assessment for Activities 
Core Values Emphasized in this Learning Module Extension Activity

Suggested Time for Instruction

Bibliography and Web Resources

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  Table of Contents
  Introduction
  Core Subject Areas and Grade Level
  Local, State, and National Standards
  Core Values Emphasized in this Learning Module
  Key Concepts and Vocabulary
  Suggested Time for Instruction 
  Background for Teachers 
  Description of Classroom Activities 
  Case Studies for Further Discussion and Exploration  
  Assessment for Activities
  Extension Activity
  Bibliography and Web Resources
   

 

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