Key
Concepts and Vocabulary
Key
Concepts
Fair
Information Practices
Clickstream tracking
Profiling
Personalization
Internet Anonymity
Social Networking Websites
Vocabulary
Fair
Information Practices: The Fair Information Practices
of the Fair Trade Commission is widely used as a guideline for
organizations’ online privacy policy. It includes the following
five components:
Notice.
A web site should inform the users what personal information
it collects and how such information is going to be used.
Choice. Users should be given choices regarding
whether or not their information is collected and how such information
is to be used.
Access. Users should have access to their personal
information disclosed by the web site.
Security. Personal information provided to
the web site should be secured to ensure privacy.
Redress. Users should have ways to resolve
problems arising in the disclosure or use of their personal
information by the web site.
Cookies:
An HTTP cookie is a piece of text information deposited on the
hard drive of the user's computer when browsing certain web sites.
Clickstream
Tracking: Collecting data on individual activities at
Web sites and storing them in a file. These data always include
data about the sites the individuals visited before coming to
a particular Web site and where these individuals go when they
leave that site.
Fair
Credit Reporting Act (FCRA): a federal law originally
enacted in 1970 that regulates the collection, dissemination,
and use of consumer credit information.
Phishing:
is the name for scams that deceive you into revealing your financial
and credit card information, such as user identification and password.
Profiling:
using the computer to collect and combine personal data, including
personal clickstream patterns, from multiple sources and creating
electronic dossiers of detailed information on individuals.
Personalization:
making products/services and marketing activities as personal
and interactive as possible. This is usually achieved by the collection
of information regarding customers’ previous buying patterns
or indicated interests. This information may be provided by the
customers, or collected from different sources.
Internet
Protocol (IP) Address: is a computer address for a computer
device (e.g. a PC or a printer) to identify and communicate with
each computer device on a computer network using the Internet
Protocol standard.
Internet
Anonymity. browsing the World Wide Web while hiding the
user's IP address and any other personally identifiable information
from the websites that one is visiting.
Social-Networking
Services/Web Sites: social networking services refers
to web sites that focus on the building and verifying of online
social networks for communities of people who share interests
and activities, or who are interested in exploring the interests
and activities of others. Such web sites usually provide a collection
of various ways for users to interact, such as chat, messaging,
email, video, voice chat, file sharing, blogging, discussion groups,
and so on.
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