It seems like just yesterday that students
in the University of Miami School of Communication were editing
camera footage
on tapes the size of hardcover books and using chemicals in photography
lab, not Photoshop. Few professors boasted their own Web pages,
let alone podcasts and blogs. Less than a decade later, the School
of Communication is a whole different animal. The miles of colored
wires, massive plasma screens, and other digital doodads are
only part of the picture. A sea change has taken place in the
facilities and courses available to students, prompted by a metamorphosis
in the way the world produces, receives, and uses media. Time magazine named “You” the 2006 Person of the Year. “It’s
about the cosmic compendium of knowledge Wikipedia and the million-channel
people’s network YouTube and the online metropolis MySpace,” writes
Time story author Lev Grossman. With sites like these, the layperson
becomes the know-it-all, posting descriptions, product reviews,
political commentary, entertainment, even garage-based science
experiments for the world to view on the Web. Wikipedia, for
example, lists user-generated encyclopedia entries on just about
everything. The danger, of course, is that anyone can alter what
is supposed to be trusted, factual information.
The School of Communication’s new Knight Center for International
Media—a $10 million initiative funded primarily by the
John S. and James L. Knight Foundation—is investigating
these “citizen media” Web tools as well as all aspects
of contemporary communication and journalism practice. The mission
of the center, says Sanjeev Chatterjee, executive director of
the center and vice dean of the School of Communication, is to
investigate and develop new media models to empower future leaders
in the field, particularly across global boundaries. The center
will support two new Knight chairs, one focusing on visual journalism
and the other on cross-cultural communication.
An award-winning documentary filmmaker,
Chatterjee also studies new multimedia platforms that are
redefining the field of journalism.
He recently discovered Secondlife.com, a virtual world where
users create an avatar who can travel, buy property, take a
for-credit class at Harvard, attend movie premieres not available
in the
real world, and do business with other avatars. Reuters even
employs full-time journalists to cover news in SecondLife.com.
Chatterjee describes the day his avatar went flying with someone
whose real-life alter ego is an aerospace engineer. He clicked
on an invitation she sent, and the screen teleported him to
her island, which was filled with vintage airplanes.
“Five years ago I was probably thinking that virtual worlds would
be something different from real life,” Chatterjee says. “The
convergence of real life with virtual life and the graying of
the line in between is very interesting.”
One of the greatest promises of Web-based
media tools, Chatterjee explains, is the opportunity for
everyday people to become powerful
agents of change. Last semester Chatterjee and assistant professor
Kim Grinfeder, A.B. ’94, taught a Digital Activism course
in which students started a “wiki” (a user-generated
public resource) called Mediaforchange.org, a glossary of people,
blogs, Web sites, documentaries, literature, and organizations
dedicated to activism. The class is part of the school’s
Visual Journalism program.
“Mediaforchange, as a resource and mobilizer of social causes,
is a great example of the infinite power of specialization, reach,
and interactivity the Internet provides,” says Gaby Bruna,
a student in the class who is now the homepage administrator
for the site.
The Internet is a whole new venue for
not only writers and activists but photographers as well. “Students still learn how to
tell a story through images, but now they have the opportunity
to share that story with people around the world,” says
Visual Journalism dean Lelen Robert.
Robert is working on many online projects
involving creative storytelling through photography. One
such project is Photo Camp.
Funded by National Geographic, Photo Camp gives teenagers in
underprivileged communities photography equipment and basic
instruction, which they use to create portraits of their
own communities.
UM faculty members teach workshops and serve as mentors. The
students’ pictures are displayed at a local gallery as
well as on the Internet. So far Robert has organized Photo Camps
in Homestead and Little Haiti. “I think the most important
aspect of photography is its ability to cross all borders and
nationalities,” she says.
Less than a month after its launch, the
Knight Center for International Media already demonstrated
its commitment to helping photography
cross borders. In February it sponsored and hosted the World
Press Photo Exhibit for two weeks at the School of Communication
and for two weeks at the Poynter Institute in St. Petersburg,
Florida. Housed in Amsterdam, the exhibit consists of 205 of
the best photojournalistic images from around the world that
were published in 2006.
Chatterjee and fellow communication professsor
Leonardo Ferreira plan on doing a cross-cultural project
for which they’ll
travel to Bolivia and perhaps Peru to explore pre-colonial communication
among indigenous peoples.
“We want to be able to look at global news that doesn’t
stay in the headlines—topics of interest like culture,
the global environment, and freedom of speech and press,” says
Chatterjee. As such, the Knight Center for International Media
is developing a program that would bring in a well-known photojournalist
to help students create a prototype newspaper of the future.
Still, before students can create change
on a global level, they’ve
got to learn the basics. On a Wednesday afternoon, early in the
semester, students in Grinfeder’s Web Site Building class
are learning the code that allows a site viewer to go back to
a previous page. The students seem comfortable with all the backspaces,
colons, and commands. After all, most of them have built their
own Web pages in one way or another already. “Our job is
to teach them how to take what they already know—MySpace,
PDAs, cell phones—and harness that knowledge,” says
Grinfeder, “and to teach them to think in a different,
more effective way, to look at things objectively.”
Grinfeder’s class is one of many digital-age additions
to the curriculum, supported by the latest ooh-ahh gadgets. Within
two new, state-of-the-art facilities—the Frances L. Wolfson
Building and adjacent International Building—are digital
editing and photography studios, an animation studio, all-digital
broadcast cable studios, four computer labs (two Mac, two PC),
and a fully equipped sound stage. The recently renovated Bill
Cosford Cinema has put the campus moviegoing experience on par
with the latest in audio-visual technology.
Keeping pace with the changing times ensures
that students’ skills
won’t be obsolete by the time they graduate. It also earns
the School of Communication the honor of hosting many important
conferences, including the third annual We Media conference,
held in February.
“The conference highlighted the need for discussion about the
relationship between the established news media industry and
people who are commonly branded as ‘citizen journalists,’” Chatterjee
says.
Grinfeder helps organize local gatherings
like BarCamp and Refresh. BarCamp is a national, wiki-style “unconference” in
which attendees share information on new Web technologies, and
Refresh Miami is a monthly get-together during which Web developers
and designers discuss everything from public relations on the
Internet to fake blogs.
“Many of the local startups attend these meetings looking for
people to hire and to learn from each other,” Grinfeder
says. “A lot of students also have found internships here.”
Many UM students have already begun harnessing
what they learn in their classes to get the ball rolling
on their careers. Anthony
Wojtkowiak, a film student who took the Digital Activism course,
plans to post his resume and reel on his personal Web site,
www.showufo.com, and he also is working on sites for music
lovers and those in
the automotive industry. He is intentionally vague to protect
his ideas from theft. He notes that more than any other medium,
the Internet is controlled by the people who use it.
“Broadcasting has the FCC, movies have the MPAA, even comic books
had the CCA, but the Internet does not have a body that censors
it,” Wojtkowiak says. “The Internet, as it stands,
offers the best example we have of a free market economy. Many
Web sites don’t even tax goods.”
At the same time, Wojtkowiak realizes
the reach of the Web is not yet truly worldwide. “The poor in our country don’t
have as much access to the Internet as many of us have, and many
foreigners have no Internet access at all. As the Internet continues
to grow, though, I think we’ll see it continue to change
the way we think about the world.” Jessica Sick, B.S.C.’00,
is a freelance writer in Miami, Florida. |
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