When Vikas Johari, B.B.A. ’06, was new to the University of Miami from India, he didn’t know how to plan the perfect Valentine’s Day for his American girlfriend. While on campus one day, he recognized Jorge Arauz, A.B. ’04, managing editor of The Miami Hurricane student newspaper, and thought he would be a good person to ask.

From that serendipitous inquiry grew a friendship, and from the friendship grew a publishing enterprise that now employs 18 University of Miami alumni. With headquarter offices in Miami, Amsterdam, Dubai, and Mumbai, MaXposure Media Group this summer launched its premiere issue of Andpersand Magazine.

“Our creative director is Austrian, our publisher is Indian, and I’m Cuban,” says Arauz, editor in chief. “We went through our respective languages trying to find a relevant name, and the word and kept coming up—because there’s always more.”

Unable to register the magazine as only a symbol and unable to use the name ampersand, which was already licensed to a now-defunct magazine published out of England, Andpersand was born. The magazine publishes four editions, each one covering the region in which it is headquartered as well as international news, events, places, and personalities. The circulation of the American edition alone is 50,000 in the United States, available at Barnes and Noble, Borders, and airports.

With the majority of the payroll doled out to UM alumni, Andpersand embodies the pool of publishing talent emerging from the University. “Every person on the Andpersand core staff is someone I worked with at some point during my time at The Hurricane,” Arauz says. “They each impressed me through performance and a creative approach to getting things done in the same out-of-the-box manner I lean toward editorially. UM taught us to hunger for diversity and flaunt global experiences to the max.”

Well trained in the nuts and bolts of journalism from their UM classes and newspaper experience, the Andpersand team has had to take an on-the-job crash course in magazine promotion.

“Buzz creation is essential in this business,” says Arauz, whose cover release party on Hibiscus Island in Miami drew an unexpected 2,000 guests and kept him tending to the parking lot all night. “To us, everyone’s a VIP. You never know who’s who, or who can open a door for you down the road.”

Not likely to rest on their laurels, the MaXposure principals have mapped out plans for a modern design magazine tentatively called Forms, a fashion line, a promotions company, book publishing—and then some.