We live in a world where the term snap
judgment is often
associated with poor decisions. But Malcolm Gladwell, whose
springy curls lurch when he talks with his hands, proposes
the contrary.
“When people make mistakes, we often say ‘You
didn’t
do your homework,’” said Gladwell, a staff writer
for The New Yorker magazine and author of two bestselling
books, The Tipping Point: How Little Things Can Make
a Big Difference and Blink: The Power of Thinking
without Thinking. “But
instantaneous judgment plays an enormous role in how we operate
as human beings.”
In delivering the University of Miami
Fall Convocation lecture, Gladwell recapped many examples
from Blink to
demonstrate
the power of first impressions in good decision-making.
It’s
a technique referred to in the book as “thin-slicing.” His
first example is an ancient Greek statue called a kouros
that the J. Paul Getty Museum purchased in 1985 for $10 million
after conducting a rigorous 14-month investigation with scientists
and lawyers on its authenticity. A group of art historians
and Greek sculpture specialists who saw the kouros after
the purchase determined in the blink of an eye that it was
a fake. They didn’t know how they knew; they just knew.
And they were right.
“The ability to exercise judgment in the moment is
squarely at the center of what it means to be good at what
you do,” Gladwell
said to students and members of the University community
at the BankUnited Center.
Gladwell acknowledged that “the Getty way” evolved
as an important part of good decision-making. But he also
asserted that perhaps people have swayed too far from quick
judgment, the type of thinking based on accumulated experiences
and often employed in fight-or-flight scenarios. |