If
you can do the weather, you can do anything, says NBC6
meteorologist John Gerard, who taught 12 students last
semester about the ebb and flow of television weathercasting. “We
don’t use a script, and there’s a lot of
ad-libbing. You have to explain an inexact science in
the most personable, credible way possible.”
Most students in the class are marine science
or communication majors. They learned the science of interpreting
data and making accurate predictions, and they learned
the art of finding the right words to convey that data
to the audience. “A lot of what I teach is relevant
whether you want to be a reporter or a stand-up comedian;
it’s all facts on how to communicate better,” Gerard
says.
In
every class, Gerard emphasized the importance of having
a clear message in each weathercast. He also helped prepare
them for unforeseen distractions, some of which he orchestrated.
He once covertly arranged for a student in class to stand
up, drop his book, and say, “I can’t take it
anymore,” before storming out of the room—all
during another student’s presentation. Gerard was
pleasantly surprised when the “on-air” student
continued, relatively unfazed, with her weathercast. For
the final exam, each student conducted a two-minute on-camera
weathercast, complete with attention to hair, make-up,
and wardrobe.
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