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School of Business Administration
- Undergraduate
Rapidly increasing global competition, emergence of new markets,
and technological advancements make today’s marketplace a
highly dynamic and challenging environment for companies. Effective
marketing is therefore crucial for organizations to survive and
prosper in such an environment. Marketing is the process through
which organizations develop and distribute products and services
that satisfy the needs of customers. Customer satisfaction is critical
to the profitable operations and growth of organizations and, as
such, an integral component of modern-day marketing.
MARKETING MAJOR
The Marketing major provides students with an understanding of
the basic concepts of marketing with an emphasis on emerging
techniques and technologies. This major prepares students
to practice marketing in a changing competitive environment.
Specifically the major covers the 4 Ps of marketing (i.e.,
product/service, price, promotion and place/distribution)
from a managerial perspective. Additionally, the marketing
major is flexible, allowing students to concentrate on specific
areas of professional pursuit such as sales management, advertising,
retailing, or marketing research.
• Marketing’s critical role within organizations.
• Identification of markets for products and services through
better understanding and analysis of consumers' wants and
needs.
• The nature of global competition and identification
of viable competitive strategies.
• Methods used in planning and implementing marketing
strategies.
• Legal and ethical responsibilities of marketers.
MKT 301. Marketing Foundations (Required)
Minimum grade of B (g.p.a. of 3.0 or higher) must be
attained in MKT 301 to continue the major (or minor).
MKT 302. Marketing
Research and Market Analysis (Required)
Prerequisite: MKT 301, MAS 201, MAS 202
MKT 303. Marketing
Management (Required)
Prerequisite: MKT 301, FIN 302 and completion of or
currently enrolled in MKT 302
Plus nine other credit hours from any of the courses listed
below:
MKT 310. Consumer Behavior and Marketing Strategy
Prerequisite: MKT 301
MKT 320. Retailing
Prerequisite: MKT 301
MKT 340. Professional Selling
Prerequisite: MKT 301
MKT 360. International Marketing
Prerequisite: MKT 301
MKT 386. Advertising Management
Prerequisite: MKT 301
MKT 469. International Marketing Management
Prerequisite: MKT 301, MKT 360
- A grade of B (grade point average of 3.0) or higher in MKT301.
- The overall grade point average in all Marketing courses taken
should be 2.5 or higher. All Marketing courses in which
a student taking a Marketing major enrolls will count toward
the major.
MARKETING MINOR
A minor in Marketing for business majors consists of at least
12 credits of marketing courses and must include the following:
MKT 301, with a grade of B (grade point average of 3.0) or
higher, plus any three electives as long as the prerequisite
courses are taken. The overall grade point average in all
Marketing courses taken is required to be 2.5 or higher. All
Marketing courses in which a student taking a Marketing minor
enrolls will count toward the minor.
A minor in Marketing for non-business majors consists of at least
12 credits of Marketing courses and must include the following:
MKT 301 with a grade of B (grade point average of 3.0) or
higher, plus three electives. Students may choose between
MKT 310, 320, 340, 360 or other electives with the permission
of the instructor. The overall grade point average in all
Marketing courses taken is required to be 2.5 or higher. All
Marketing courses in which a student taking a Marketing minor
enrolls will count toward the minor.
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