Academic Bulletin

School of Business Administration - Undergraduate

MARKETING - Dept. Code: MKT

• Major | Minor

Rapidly increasing global competition, emergence of new markets, and technological advancements make today’s marketplace a highly dynamic and challenging environment for companies. Effective marketing is therefore crucial for organizations to survive and prosper in such an environment. Marketing is the process through which organizations develop and distribute products and services that satisfy the needs of customers. Customer satisfaction is critical to the profitable operations and growth of organizations and, as such, an integral component of modern-day marketing.

MARKETING MAJOR

The Marketing major provides students with an understanding of the basic concepts of marketing with an emphasis on emerging techniques and technologies. This major prepares students to practice marketing in a changing competitive environment. Specifically the major covers the 4 Ps of marketing (i.e., product/service, price, promotion and place/distribution) from a managerial perspective. Additionally, the marketing major is flexible, allowing students to concentrate on specific areas of professional pursuit such as sales management, advertising, retailing, or marketing research.

A program of study in marketing offers students a comprehensive understanding of such topics as:

• Marketing’s critical role within organizations.

• Identification of markets for products and services through better understanding and analysis of consumers' wants and needs.

• The nature of global competition and identification of viable competitive strategies.

• Methods used in planning and implementing marketing strategies.

• Legal and ethical responsibilities of marketers.

The program of study for Marketing majors involves:

MKT 301. Marketing Foundations (Required)
Minimum grade of B (g.p.a. of 3.0 or higher) must be attained in MKT 301 to continue the major (or minor).

MKT 302. Marketing Research and Market Analysis (Required)
Prerequisite: MKT 301, MAS 201, MAS 202

MKT 303. Marketing Management (Required)
Prerequisite: MKT 301, FIN 302 and completion of or currently enrolled in MKT 302

Plus nine other credit hours from any of the courses listed below:

MKT 310. Consumer Behavior and Marketing Strategy
Prerequisite: MKT 301
MKT 320. Retailing
Prerequisite: MKT 301
MKT 340. Professional Selling
Prerequisite: MKT 301
MKT 360. International Marketing
Prerequisite: MKT 301
MKT 386. Advertising Management
Prerequisite: MKT 301
MKT 469. International Marketing Management
Prerequisite: MKT 301, MKT 360

There are two grade requirements for a major in Marketing:

1. A grade of B (grade point average of 3.0) or higher in MKT301.
2. The overall grade point average in all Marketing courses taken should be 2.5 or higher. All Marketing courses in which a student taking a Marketing major enrolls will count toward the major.

Back to top

MARKETING MINOR

A minor in Marketing for business majors consists of at least 12 credits of marketing courses and must include the following:

MKT 301, with a grade of B (grade point average of 3.0) or higher, plus any three electives as long as the prerequisite courses are taken. The overall grade point average in all Marketing courses taken is required to be 2.5 or higher. All Marketing courses in which a student taking a Marketing minor enrolls will count toward the minor.

MINOR for NON-BUSINESS MAJORS

A minor in Marketing for non-business majors consists of at least 12 credits of Marketing courses and must include the following:

MKT 301 with a grade of B (grade point average of 3.0) or higher, plus three electives. Students may choose between MKT 310, 320, 340, 360 or other electives with the permission of the instructor. The overall grade point average in all Marketing courses taken is required to be 2.5 or higher. All Marketing courses in which a student taking a Marketing minor enrolls will count toward the minor.

Back to top