|
School of Business Administration
- Undergraduate
Educational Objectives
| Degree Programs | Major
| Minor
Introduction
Rapidly increasing global competition, emergence of new markets,
and technological advancements make today's marketplace a
highly dynamic and challenging environment for companies.
Effective marketing is therefore crucial for organizations
to survive and prosper in such an environment. Marketing is
the process through which organizations develop and distribute
products and services that satisfy the needs of customers.
Customer satisfaction is critical to the profitable operations
and growth of organizations and, as such, an integral component
of modern-day marketing.
Educational Objectives
The primary goals of the Department of Marketing are: (a)
to contribute to marketing knowledge through conducting scholarly
research and disseminating the research findings through leading
journals, (b) to excel in imparting marketing knowledge to
students and honing their critical-thinking skills so as to
prepare them for potentially successful careers in an increasingly
competitive, dynamic, global, and service-and technology-oriented
environment, and (c) to be of service to the business and
professional communities at large.
The marketing curriculum offers courses and programs to undergraduate
and graduate students for their professional development in
domestic and world business.
A program of study in marketing offers students better understanding
of and insights into:
• Marketing's role within the organization and society;
• The various 'markets' for goods and services through
better identification and analysis of consumer needs, wants,
and interests;
• Marketing's responsibility to society in legal,
ethical, and moral matters;
• Methods, procedures and techniques used in planning
and managing marketing decisions.
Degree Programs
A Marketing major can earn either a Bachelor of Business
Administration (BBA) or a Bachelor of Science in Business
Administration (BSBA) by meeting the appropriate School of
Business Administration requirements.
Major
The Marketing major provides students with an understanding
of the basic concepts of marketing with an emphasis on emerging
techniques and technologies. This major prepares students
to practice marketing in a changing competitive environment.
Specifically the major covers the 4 Ps of marketing (i.e.,
product/service, price, promotion and place/distribution)
from a managerial perspective. Additionally, the marketing
major is flexible, allowing students to concentrate on specific
areas of professional pursuit such as sales management, advertising,
retailing, or marketing research.
A program of study in marketing offers students a comprehensive
understanding of such topics as:
• Marketing's critical role within organizations;
• Identification of markets for products and services
through better understanding and analysis of consumers'
wants and needs;
• The nature of global competition and identification
of viable competitive strategies;
• Methods used in planning and implementing marketing
strategies;
• Legal and ethical responsibilities of marketers.
MAJOR
The program of study for Marketing majors consists of the
following:
Important Note: A student must earn a grade
of “B" (grade point average of 3.0) or higher in
MKT201/301 to continue the major or minor (a grade of “B-”
does not qualify.) The overall grade point average in all
Marketing courses taken must be 2.5 or higher. All Marketing
courses in which a Marketing major enrolls will count toward
the major.
Required Courses |
Prerequisite(s) |
MKT302 Marketing Research and Market Analysis |
MKT201/301 and MAS202 |
MKT403 Marketing Management |
MKT201/301, FIN302
MKT302 (May also be Co-requisite) |
and
Nine (9) semester hours from any of the courses listed below:
Required Courses |
Prerequisite(s) |
MKT310 Consumer Behavior & Marketing Strategy |
MKT201/301 |
MKT320 Retailing |
MKT201/301 |
MKT340 Professional Selling |
MKT201/301 |
MKT360 International Marketing |
MKT201/301 |
MKT386 Advertising Management |
MKT201/301 |
MKT469 International Marketing Management |
MKT360, FIN302
MKT302 (May also be Co-requisite) |
Back to top
Minor
A minor in Marketing for business majors consists of at least
12 semester hours of marketing courses and must include the
following: MKT201/301, with a grade of “B” (grade
point average of 3.0) or higher (a grade of “B-”
does not qualify), plus any three courses from the Department
of Marketing as long as the prerequisite courses are taken.
The overall grade point average in all marketing courses taken
must be 2.5 or higher. All marketing courses in which a Marketing
minor enrolls will count toward the minor.
MINOR FOR NON-BUSINESS MAJORS
A minor in Marketing for non-business majors consists of
at least 12 semester hours of marketing courses and must include
the following: MKT201/301 with a grade of “B”
(grade point average of 3.0) or higher, plus any three courses
from the Department of Marketing as long as the prerequisite
courses are taken. Students may choose from MKT310, MKT320,
MKT340, MKT360 or other electives with the permission of the
instructor. The overall grade point average in all marketing
courses must be 2.5 or higher. All marketing courses in which
a Marketing minor enrolls will count toward the minor.
|