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School of Communication -
Undergraduate
Introduction
The electronic media have a profound impact on daily life
and the future of local and global communities. The School
of Communication Electronic Media Program is dedicated to
nurturing the aspirations of men and women who seek to dedicate
their professional lives to the arts, crafts and businesses
of broadcasting and allied fields.
Majors study all aspects of television, radio, cable, broadband,
and web operations in preparation for careers as electronic
media professionals. Three majors and one minor are offered
in the Electronic Media Program. The program emphasizes hands-on
learning within a multicultural, international context. Students
consistently win 1st place awards in regional and national
competitions.
All Electronic Media students are encouraged to become involved
in UMTV (the campus cable television channel is made available
to area cable subscribers, the UM campus and over the web)
and the student-run radio station, WVUM-FM, serving South
Florida.
The School's facilities include state-of-the-art, all-digital
television and radio studios, digital post production stations
and related capabilities.
Educational Objectives
Learning objectives for each of the three majors in the Electronic
Media program should foster critical thinking skills. Our
majors develop the intellectual capacity to analyze, evaluate
and adapt to an ever-changing media environment.
The educational objectives of the undergraduate Electronic
Media major require that students:
• Demonstrate knowledge of the workings of the electronic
mass media and be able to identify and describe the impact
of historical events, economic factors, technology, audience
analysis research, content choices, and regulation of the
electronic media industry. This knowledge should be understood
within the context of a global and culturally diverse communications
environment.
• Demonstrate the ability to identify and operate
traditional and computer-based audio and video equipment
and accompanying software. Students concentrating in electronic
media production will demonstrate the ability to produce
video programs meeting entry-level professional expectations.
• Demonstrate writing ability at the level required
for meeting entry-level professional expectations.
• Demonstrate the development of a professional identity
through the ability to articulate and practice the values,
ethics, social responsibility, and expectations of the profession.
In particular, students should demonstrate an understanding
of the principles and laws regarding freedom of expression
within a democratic society.
• Demonstrate service to the campus and larger community
through participation in the creation and delivery of content
for campus and community audiences.
The educational objectives of the undergraduate Broadcast
Journalism major require that students:
• Demonstrate the ability to acquire information
and effectively present journalistic messages in an appropriate
format using basic oral, written and visual communication
skills.
• Demonstrate knowledge of the workings of the electronic
mass media and be able to identify and describe the impact
of historical events, economic factors, technology, audience
analysis research, content choices, and regulation on the
electronic media industry. This knowledge should be understood
within the context of a global and culturally diverse communications
environment.
• Demonstrate the development of a professional identity
through the ability to articulate and practice the values,
ethics, social responsibility, and expectations of the profession.
In particular, students should demonstrate an understanding
of the principles and laws regarding freedom of expression
within a democratic society.
• Demonstrate service to the campus and larger community
through participation in the creation and delivery of content
for campus and community audiences.
The educational objectives of the undergraduate Media Management
major require that students:
• Demonstrate knowledge of the workings of the electronic
mass media and be able to identify and describe the impact
of historical events, economic factors, technology, audience
analysis research, content choices, and regulation of the
electronic media industry. This knowledge should be understood
within the context of a global and culturally diverse communications
environment.
• Demonstrate writing ability at the level required
for meeting entry-level professional expectations.
• Demonstrate analytical and critical skills needed
to acquire, organize and synthesize information and data
in a manner consistent with professional standards; the
student will demonstrate the ability to define problems,
evaluate decision options and select the best course of
action.
• Demonstrate the development of a professional identity
through the ability to articulate and practice the values,
ethics, social responsibility, and expectations of the profession.
In particular, students should demonstrate an understanding
of the principles and laws regarding freedom of expression
within a democratic society.
• Demonstrate service to the campus community through
collaboration with School and campus media outlets.
Degree Programs
The Bachelor of Science in Communication is offered in Electronic
Media, Broadcast Journalism, and Media Management.
Major
Majors are offered in Electronic Media, Broadcast Journalism,
and Media Management.
Each candidate for the degree of Bachelor of Science in Communication
will complete School of Communication requirements including
courses in the Required Areas of Study, the second major,
and electives sufficient for a total of 66 credits in the
liberal arts and sciences.
A Bachelor of Science student in Electronic Media, Broadcast
Journalism, or Media
Management will be permitted a maximum of 30 credits in Mass
Communication courses (excluding COM 101, COM 110, and COM
250) toward the 120-credit University degree.
Admission to the Electronic Media, Broadcast Journalism
and Media Management majors
Before admission as an Electronic Media (CEM), Broadcast
Journalism (CBJ) or Media
Management (CMM) major, a student must:
A) Achieve sophomore standing;
B) Complete the five Core courses listed below, in residence
at the University, all with grades of C or higher (C- is
not acceptable).
Students who have obtained the written approval of the Director
of the Electronic Media,
Broadcast Journalism, and Media Management majors to use transfer
credit to satisfy one or more requirements of that major may
be required to complete additional courses in residence at
the University before being admitted to that major.
Upon completion of a student’s first 45 University
credits while enrolled in the School of
Communication, all University credits earned toward the major
will be used in computing a student’s major cumulative
quality point average; only those students with a cumulative
average of 2.5 or higher will be admitted to a major.
A student who has completed 45 credits while enrolled in
the School of Communication but who has not been admitted
to one of the Communication majors may be dismissed from the
School. A student who has completed 60 University credits
while enrolled in the School but who has not been admitted
to one of the Communication majors will be dismissed from
the School. See PROBATION AND DISMISSAL.
The Electronic Media Major
COM 101 Mass Media Communication in Society
CEM 102 Introduction to Electronic Media
COM 110 Communication Theory
CEM 201 Writing for the Electronic Media
COM 250 Freedom of Expression and Communication Ethics
Six credits at the 200-level or above.
Twelve credits at the 300-level or above.
Six credits at the 400-level or above. Only three of the
six credits may be used for
Internships or Projects and Directed Research.
All courses selected for the Electronic Media major must
be approved by an area faculty advisor.
Students majoring in Electronic Media must also complete
COS 211 or COS 333.
Sample Track #1: 15 Credit Core plus:
CEM 245 Introduction to Electronic Media Production
CEM 301 Measurement and Analysis of Electronic Media Audiences
CEM 345 Intermediate Electronic Media Production
CEM 313 Electronic Media Sales
CEM 314 Broadcast and Cable Programming
CEM 445 Advanced Electronic Media Production
CEM 408 International Electronic Media Systems
CEM 491 Internship in Broadcasting and Allied Fields
Sample Track #2: 15 Credit Core plus:
CEM 235 Radio Production and Performance
CEM 245 Introduction to Electronic Media Production
CEM 302 Electronic Media Law
CEM 345 Intermediate Electronic Media Production
CMP 357 Editing
CEM 445 Advanced Electronic Media Production
CEM 491 Internship in Broadcasting and Allied Fields
The Broadcast Journalism Major
COM 101 Mass Media Communication in Society
CEM 102 Introduction to Electronic Media
COM 110 Communication Theory
CNJ 111 Introduction to News Media Writing
COM 250 Freedom of Expression and Communication Ethics
CNJ 216 News Reporting and Writing
CEM 245 Introduction to Electronic Media Production
CEM 301 Measurement and Analysis of Electronic Media Audiences
CEM 302 Electronic Media Law
CEM 317 Broadcast Journalism
CEM 417 Advanced Broadcast Journalism
Six additional credits at the 300-level or above in School
of Communication courses, chosen with the prior approval of
a Broadcast Journalism advisor.
Students majoring in Broadcast Journalism are required to
complete the following:
COS 211 or COS 333; POL 201; and six additional credits in
Political Science, History, or Economics.
The Media Management Major
COM 101 Mass Media Communication in Society
COM 110 Communication Theory
COM 250 Freedom of Expression and Communication Ethics
CEM 102 Introduction to Electronic Media
Select one of the following courses:
ENG 230 Business Writing or
CEM 201 Writing for the Electronic Media or
CPR 232 Promotional Writing
OTHER REQUIRED COURSES
CEM 314 Broadcast and Cable Programming
CEM 435 Telecommunication Systems
CEM 403 Media Economics
CEM 402 Electronic Media Management
Select one of the following courses:
CEM 302 Electronic Media Law or
CNJ 303 Mass Media Law or
CMP 509 Legal Aspects of Motion Pictures
Nine additional credits in School of Communication courses
chosen with the prior approval of an area faculty advisor.
At least three of the nine credits must be at the 300-level
or above.
Media Management students must complete ECO 211 or ECO 212.
These courses may be used for the School’s People and
Society requirement.
Media Management students must complete MKT 301 plus six
additional credits in the School of Business Administration
chosen with the prior approval of a School of Communication
advisor. Three of these six credits must be at the 300-level
or above.
Students majoring in Media Management must also complete COS
333 or COS 418.
Students seeking a Marketing Minor from the School of Business
Administration must complete MKT 301, plus three of the following:
310, 320, 340, and 360 with a cumulative quality point average
of 2.5 or higher. Consult the School of Business section of
this Bulletin.
Students seeking a General Business Minor from the School
of Business Administration must complete MKT 301, ACC 211,
FIN 300 and MGT 304 with a cumulative quality point average
of 2.0 or higher. Consult the School of Business section of
this Bulletin.
Minor
The minor in Electronic Media requires CEM 102, 301, 302,
and six additional credits, three of which must be at the
300-level or above, chosen with the prior approval of the
program director.
Department Honors
School of Communication students may graduate with School
Honors in Communication noted upon their diplomas and transcripts.
Students should contact the School’s Office of Admissions,
Academic & Alumni Services (2037 Wolfson Building) for
details.
Students may receive recognition as graduates cum laude,
magna cum laude, or summa cum laude if they meet the requirements
set forth under GRADUATION HONORS in this Bulletin.
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