International
recruitment soars to new heights
Everyone's
hearing about the University of Miami. Everyone in the whole world, that
is.
With one of the most active international recruiting
campaigns in the country, the University of Miami is quickly becoming one
of the most internationally diverse universities in the nation. In fact,
U.S. News and World Report ranked the University among the top ten
colleges and universities with the largest proportion of international students
studying for bachelor's degrees. And the University is on its way to number
one.
Leading
the latest effort was President Edward T. Foote II, who recently traveled
along with others to Bogota, Colombia, and Caracas, Venezuela, for a multipurpose
mission. The first was to celebrate the 30th anniversary of The William
J. Harrington Training Programs for Latin America and to increase its visibility
in the region. The program offers medical students and physicians from Latin
America internal medicine training at Jackson Memorial Hospital. Its success
is demonstrated through its graduates, well-known and prominent doctors
holding influential positions all over Latin America.
Other aims of the trip were to solicit feedback
on the program and attract patient referrals to the International Health
Center, the University's gateway facility specializing in assistance to
international patients with clinical and personal needs during their medical
visit. Ideas were exchanged at luncheons with local physicians, and receptions
were hosted by the U.S. ambassadors in each country in honor of President
Foote and guests.
Overall, the trip served to increase the University's
visibility, providing delegates an opportunity "to talk about the internationalization
of higher education," says President Foote. Conveying the University's
image as a premier research university was also key. "We met with counselors
from the top bilingual schools, principals of secondary schools, and presidents
of universities and research foundations in both cities," says Mark
Reid, director of international admission. "President Foote addressed
the entire junior and senior classes at the two anchor schools in both cities."
The response has been overwhelming. "The phones
have been busy since the day we went down there," says Reid.
Last year, delegates from international admissions
traveled to Guyana to tap into a student population generally unfamiliar
with the University of Miami. "We ended up recruiting the number one
student in that country," says Reid. "It has a ripple effect;
word that UM is a premier institution will spread to other students, counselors,
and parents."
Some subjects need no introduction. "There
are particular majors that anywhere we go in the world, everyone knows about,"
says Reid. "Medicine; marine science; business, particularly the international
marketing and finance major; arts and sciences; and some specialized programs
such as music engineering technology."
Alumni are aiding the process by joining recruitment
officials around the world. "A recent alumna living in Japan accompanied
me on my recent trip to Tokyo," says Paul M. Orehovec, vice provost
and dean of enrollments. "She was able to relate the University of
Miami experience, especially critical with issues such as security."
The University is extremely aggressive in its international
recruiting strategy partly due to the significant rise in recruiting activities
of other U.S. and foreign colleges and universities. Positioning is paramount.
"It starts with a good, solid academic program,
combined with experience in the marketplace, which UM possesses," says
Orehovec. "Students come here because we're such a diverse place, and
the international population enhances that dimension dramatically." |